Learns your brand. Writes in your voice. You review in about five minutes a day.
No briefs. No revisions. No agency invoices.
The problem
Hiring an agency costs $500 to $2,000 a month. You still spend hours briefing them every week, chasing revisions, and approving content that almost — but never quite — sounds like you. You're paying for their process, not your results.
Doing it yourself means staring at a blank screen at 11pm, posting something you're not proud of, then going quiet for three weeks because you ran out of energy. The tools in between — AI writers, schedulers, design apps — each solve one piece. You're still the one holding it all together.
29% of small business owners report direct burnout from social media demands. Not from running their business — from the pressure of feeding a content machine that was designed for teams with dedicated marketing departments.
There has never been a system that actually understands your business, handles the whole content workflow, and costs less than a single agency invoice. Until now.
of small businesses say time management is their #1 social media problem
Gitnux, 2025
the average small business owner spends on social media every week
VerticalResponse — that's 300+ hours per year
can't measure ROI from their content — so they can't even tell if it's working
Gitnux, 2025
average monthly spend across 4–5 tools that still don't do the whole job
Buffer + Jasper + Canva + scheduler + more
You've already tried this
Each one solves a part of the problem. None of them solve all of it. That gap is exactly what Affinton was built to close.
You tried
61% of businesses using AI writing tools have no brand voice guidelines — so the output sounds like every other brand using the same tool. Vague, over-polished, and recognizably robotic. You spend more time editing the AI's draft than writing from scratch.
Sound familiar?
"It doesn't sound like me"
"Sounds like a press release"
"I'm embarrassed to post this"
You tried
They don't have your lived experience, opinions, or domain knowledge — the exact things that make founder-led content resonate. So you get polished but generic output. $500–2,000/month for content that still doesn't sound like you, from someone who has to ask you what to say.
Sound familiar?
"It's fine but it's not me"
"I still have to brief them every week"
"Expensive and still generic"
You tried
Scheduling tools solve distribution, not creation. They assume the content already exists. You still have to stare at the blank page every week — the scheduler just posts whatever you give it. 45% of small businesses struggle with multi-platform management even with these tools.
Sound familiar?
"I kept paying but never posted"
"Still had to write everything"
"Another tool I stopped using"
You tried
Compressing a week's worth of creative labor into one session doesn't reduce the work — it just concentrates the burnout. You run out of ideas, the posts feel repetitive, and one missed Sunday derails the entire streak. It's not a system, it's willpower cosplaying as a system.
Sound familiar?
"Great for 2 weeks then stopped"
"Ran out of things to say"
"One bad week and I quit"
Affinton handles all four: finding ideas, writing in your voice, reviewing, and publishing.
Teaching it your voice solves "sounds like a robot." Trend monitoring kills the blank page. Auto-publishing handles consistency. The review queue keeps you in control.
How it works
One 30-minute setup. Then Affinton runs the loop while you run your business.
Paste 3–5 posts you're proud of. Describe your voice in your own words. List what you care about. That context gets injected into every prompt Affinton ever writes for you — permanently.
The more specific your examples, the less it sounds like AI.
Industry blogs, newsletters, and Reddit communities in your niche — checked automatically every 6–12 hours. Affinton filters out the noise and surfaces only the ideas that fit your business and audience. You never have to open a news tab again.
62% of top content marketers say audience knowledge beats tools, budget, or frequency.
Each cycle delivers Instagram captions with branded images and LinkedIn posts — ready to review. Approve, edit, or discard. Your call on every post before anything goes live.
Most users spend 5 minutes a day here. That's it.
Hit approve and Affinton handles the rest — scheduled to your audience's best times, through Instagram and LinkedIn's official, approved connections. Nothing touches your account without your sign-off. Your login is never stored.
Consistent posting, zero extra effort after the 5-minute review.
Features
A real agency learns your brand, researches your industry, creates content, and publishes it. So does Affinton — for $49 a month instead of $2,000.
Affinton studies your example posts, tone, topics, and audience — then applies all of it to every post it generates. The output doesn't sound like generic AI. It sounds like you wrote it on a good day.
Buffer and Hootsuite have no voice training. Their AI generates the same generic captions for everyone.
Industry blogs, newsletters, and online communities in your niche — checked automatically every 6–12 hours. Affinton filters out the noise and keeps only ideas that fit your business.
Buffer and Hootsuite don't do this at all.
Each scan cycle produces 3–5 ready-to-review posts — Instagram captions and LinkedIn copy — written in your trained voice, grounded in something actually trending in your niche.
Every Instagram post gets a branded image generated from your visual preferences. No Canva. No designer. No template hunting.
Neither Buffer nor Hootsuite generates images.
Bring your brief — a product launch, a seasonal campaign, a talking point — and Affinton builds posts around it in your voice.
Nothing publishes without your say-so. Approve, edit, or discard each post. You stay in control — it just takes 5 minutes, not 60.
See everything in one place — week or month view, across all platforms. Drag to reschedule, spot gaps before they happen.
Like Buffer's calendar — but the posts are already written for you.
Affinton schedules your approved posts at the times your specific audience is most active — not generic industry averages.
Buffer charges extra for this. Affinton includes it on all plans.
Approved posts publish through official, approved integrations. Your login is never stored. Posting happens at the optimal time for your audience.
Instagram, LinkedIn, TikTok, YouTube Shorts, Facebook, Twitter/X, Pinterest, Threads, and Google Business Profile. Approve once and Affinton handles the rest.
Instagram + LinkedIn live now. TikTok, YouTube Shorts, Facebook building now.
Bring your own raw video — a talking head, a product demo, a clip you filmed on your phone. Affinton adds styled captions automatically: word-by-word, highlighted, animated.
Building now — included on Pro and above.
Give us your reference material — your face, your brand, your style — and Affinton generates short-form videos that look like authentic UGC content.
Up next — included on Studio and Agency.
See what's working — per-post engagement, follower growth, and content performance over time. Know which topics land so you can do more of what works.
Everything an agency does. None of the agency overhead.
Text posts, images, video captions, UGC reels — across every major platform. From $49/month.
Pricing
One brand. Consistent presence across your core channels.
Billed monthly · save ~20% with annual
More platforms, more posts, and video captions for brands going bigger.
Billed monthly · save ~20% with annual
UGC-style AI reels and the full platform suite for serious content output.
Billed monthly · save ~20% with annual
15 clients. Every platform. Unlimited content. One tool.
Billed monthly · save ~20% with annual
How Affinton compares
Why the "just use Buffer + Jasper" approach costs more and does less
Buffer + Hootsuite
$99/mo
Schedules content you write
No generation, no monitoring, no video
Jasper / ChatGPT
$49–125/mo
Writes when you prompt it
No monitoring, no video, no publishing
HeyGen + CapCut
$37–97/mo
AI video and captions separately
No brand voice, no scheduling, no strategy
Social media agency
$500–2,000/mo
Handles everything manually
Expensive, slow, doesn't scale
Affinton Studio
$249/mo
Full agency workflow — text, images, video, UGC reels, all platforms
Complete loop covered
No credit card required to start. Cancel anytime. AI costs covered on all paid plans — no surprise bills.
Get early access
We're onboarding early businesses personally — the way a real agency would. Join the waitlist and we'll set up your brand profile together.
14-day free trial when you're onboarded. No credit card required.